by Tony Fannin, President, BE Branded Here’s an interesting thought: Much of the social media world tells brands they must give things away in this “free” economy in order to connect with their customers. So, if that’s true, then why do they charge marketers for their services? Why don’t they give it away in exchange […]
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Archive | August, 2010
How women use the web
August 26, 2010 
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by Tony Fannin, President, BE Branded As I’ve written here before, women are not just a market niche, they are the market. I ran across an interesting study that researched women and the internet. The study was called Women Connectonomics, which examines how and why women are using various websites. Here are some of the findings: […]
Continue readingLink your advertising to gain momentum and reach critical mass
August 23, 2010 2 Comments
by Tony Fannin, President, BE Branded “How much market share did we get from the online campaign?” “What did the coupon campaign do to our numbers?” “Did the TV buy increase our quarterly sales?” This is said often by clients and marketers. Everyone wants to know how each specific tactic did. In one sense, that’s […]
Continue readingOnline business using traditional media, now that’s non-traditional
August 18, 2010 0 Comments
by Tony Fannin, President, BE Branded The landscape of marketing has been very interesting to watch over the last 4-5 years. Roles have seemed to switch. Many marketers who relied heavily on TV and other traditional media have been dedicating more advertising dollars to online tactics. This makes sense, though they haven’t abandoned mass media […]
Continue readingHow unsocial is social media?
August 9, 2010 2 Comments
by Tony Fannin, President, BE Branded I recently had a conversation with a business colleague. He is an executive for an online, customer retention platform for business. The discussion point I found interesting was this: This colleague’s platform helps business stay “connected” with their customers through automated emails and segmented messages, but it still couldn’t […]
Continue readingCustomers don’t buy on logic. They buy on emotion.
August 2, 2010 5 Comments
by Tony Fannin, President, BE Branded When we begin working with new clients, regardless of size, they often want to market with technical information, logic, and facts. They believ that if they can just explain the facts and features, there is no reason why people would want any other product/service except theirs. It’s the logical […]
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