Archive | February, 2012

Brand differentiation is key to being loved by Millennials

by Tony Fannin, CEO/Partner, BE Branded  | Advertising to Millennials holds a special place in my personal life. I live with two of them, my daughters. Not only are they the next coveted group for marketers, but they are girls (who will grow up to be women) and will  control most of the purse strings […]

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Social media – …if it’s free, you’re the product

by Tony Fannin, CEO/Partner, BE Branded  | “If you pay for it, you’re the customer. If it’s free, you’re the product.” This is the core of what social media and some of these other “free” sites are. It’s a very interesting concept to think about. There is an explosion of Facebook wannabe’s. Twitter, Pinterest, Pandora, […]

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Turning a brand around

by Tony Fannin, CEO/Partner, BE Branded  | Wendy’s is on a rebound. They have slipped past Burger King as the #2 burger chain behind McDonald’s. Since the death of their beloved Dave Thomas in 2002, Wendy’s has been searching for their soul, their brand. During this wandering, they had fallen to a very distant 3rd […]

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“Closed” technology ecosystem may be best for your brand

by Tony Fannin, CEO/Partner, BE Branded  | This is a little off my area of expertise, but I find it very interesting. One of the big divides in the tech world is “open” vs. “closed”. It is Facebook vs. Google. It is iPhone vs. Droid. It seems of late, the “closed” platforms are winning out […]

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2012 Super Bowl – The winner is…

by Tony Fannin, CEO/Partner, BE Branded  | The 2012 Super Bowl in Indianapolis is now history. Being in Indianapolis, I must be a “homer” for a minute. Indianapolis has shown it can be a great host to the world. Many media and Super Bowl “experts” have praised this Super Bowl venue as one of, if […]

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The era of Relationship Marketing. It’s about the human element.

by Tony Fannin, CEO/Partner, BE Branded  | The era of Relationship Marketing has begun. What do I mean by that? One of the earlier era was product focused. In the late 40s through the 50s, it was all about the product and it’s features and benefits. From the late 60s to about two years ago, […]

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