Archive | March, 2014

Women-owned business IS the market

by Tony Fannin, CEO/Partner, BE Branded  | We recently had an interesting cold call. When one of our sales executives was talking with a prospect (in banking), we shared with them about how dominate women are in making the decision on family banking services. She (yes, a woman) informed us that her bank was after […]

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Online brands now have physical stores

by Tony Fannin, CEO/Partner, BE Branded  | More online companies are getting into brick-n-mortar. This is a natural evolution of business. The “old” mantra that physical stores are dead is false. The saying was, everyone was going to shop online and NO ONE will be shopping in stores any more. It’s true, online buying has […]

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You are marketing to women, even if you don’t realize it.

by Tony Fannin, CEO/Partner, BE Branded  | Recently, we were talking with a prospect about his business and how we could possibly help him. We discussed our two areas of expertise, branding and marketing to women. When we asked the owner about his current efforts to reach women, his reply, “I never really considered it. […]

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