Archive | February, 2014

Women-owned business is an untapped B2B segment

by Tony Fannin, CEO/Partner, BE Branded  | B2B marketing is not “sexy” and doesn’t have the allure that consumer brands have. Often, strategies differer in marketing to consumers and businesses. What can complicate things even more are women-owned businesses. They must be treated differently than the “typical” B2B customer. Here are a few points: • […]

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Don’t sell to your customers. Help them to buy.

by Tony Fannin, CEO/Partner, BE Branded  | Help your customers buy from you. So, what does that mean? It’s not just greeting them at the door asking if you can help them. It’s not just making your web site easy to navigate. It’s not even about giving them deep discounts and free perks. It’s about […]

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