Archive | August, 2011

Don’t expect designers to do a marketers’ job

by Tony Fannin, President, BE Branded  | I would like to share a story that has been repeating itself over the last several months in my personal experience in business. A prospect or client calls and wants discuss future marketing efforts. They both begin by saying, we have used design shops or independent designers in […]

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Social media is not a strategy

by Tony Fannin, President, BE Branded  | One of the most common phrases in marketing today is, “What is your social media strategy?” Most marketers are concerned about how to leverage social media and what parts should they be utilizing. The problem is many are asking the wrong question. Social media is not a strategy. […]

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Welcome to Google-rola. A cell phone maker.

by Tony Fannin, President, BE Branded  | Today’s big announcement (August 16, 2011), Google would like to buy Motorola Mobility Holdings. This gets Google squarely in the cell phone industry. The core of the strategy is to own a handset maker to run their Android system. On the surface, I understand why they would want […]

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Is a fake store the highest form of brand flattery?

by Tony Fannin, President, BE Branded  | There has been a rise of “fake stores” in China. Apple, IKEA, and even Dairy Queen have been copied, even down to the type of pencils employees use. This is all well and good if they are authorized dealers of that brand. The problem is, most are not. […]

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Insights from marketing-to-women guru, Marti Barletta

by Tony Fannin, President, BE Branded  | I would like to share my thoughts about my discussions with Marti Barletta and TJ Couzens over the weekend in Chicago. For those of you who don’t know about Marti, she is probably one of the most influential thought leaders and trend spotters when it comes to marketing […]

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