Archive | October, 2013

Steve Jobs on Branding

by Tony Fannin, CEO/Partner, BE Branded  | I found this clip of Steve Jobs talking to his employees upon his return to Apple in 1997. He clearly defines his view on what branding is and the importance of this powerful marketing tool. The principles he covers are concepts that I have adhered to throughout my […]

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Rebranding of the Washington Redskins

by Tony Fannin, CEO/Partner, BE Branded  | (In full disclosure, I’ve been a loyal fan of the Dallas Cowboys since the 1960’s and the days of “Dandy” Don Meredith and Roger Staubach.) There has been a brewing controversy over the name and brand of the Washington Redskins. What started out as a cause for The Oneida […]

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