Archive | May, 2011

Math and metrics are no substitute for great brand experience

by Tony Fannin, President, BE Branded  | Ever notice those who are in online advertising hardly ever talk about getting the messaging right? Mostly what they talk about are the metrics and the math of online marketing. Now, I agree metrics are important. It is a way to test and improve your messaging, but most […]

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Social media should be in the research business, not the ad business

by Tony Fannin, President, BE Branded Here’s  thought, is social media and search, as categories, in the wrong business? Right now, they are in the advertising business. They make 90% of their money selling ad space. I think what they really should be is in the research business. The most valuable asset any online media […]

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The first social media site to have an IPO is Linkedin, a business centered site. How surprising.

by Tony Fannin, President, BE Branded Today, May 19, 2011, Linkedin became the first social media site to go public with an IPO on the New York Stock Exchange. I believe most analysts thought it would be a high-flying stock and a very successful IPO. In reality, it exceeded all expectations. Linkedin currently has a […]

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Now you can “check-in” watching a TV spot

by Tony Fannin, President, BE Branded  Pepsi is launching another TV campaign. So what, you say? The “wow” factor in this is, for a lack of a better term, is “check-in TV”. It will allow viewers to “check in” to the TV spot. Here’s an overview. Consumers download the iPhone check-in app IntoNow and hit […]

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To connect with moms, your brand needs to go mobile

by Tony Fannin, President, BE Branded A recent study by BabyCenter and Morgan Stanley data, strongly suggests that moms depend on their smart phones and iPads to stay connected. It’s both physical and psychological. As I’ve been “preaching” before, women are the market. They dominate over 86% of all consumer purchases and over 60% of […]

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A lack of brand and vision can even bring down superstar Twitter

by Tony Fannin, President, BE Branded On the cover of the latest issue of Fortune is the headline “Trouble@Twitter”. Looking in from the outside, it seems that Twitter is a highly successful and profitable social media company. They are admired by millions of entrepreneur wanna-be’s and used by billions of people. So what can be […]

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Brands that live their values are examples to follow. Those that don’t, suck.

by Tony Fannin, President, BE Branded I want to make a commentary on how companies should truly bring their brands to life and back it up with real, honest actions. Too many companies have generic, uninspiring mission statements and values that blabber on about, “Tradition of excellence. Utmost integrity. Go above and beyond.” And my […]

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Larger web ads coming to a site near you

by Tony Fannin, President, BE Branded AOL has announced they are launching and selling larger web ads on various sites. These ads are about four times larger than the typical graphic ads that you currently see. This is just a part of a larger push by the online industry to capture more of the marketing […]

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