Archive | December, 2010

Don’t just have a target market, go after the “best” customers

by Tony Fannin, President, BE Branded The age old wisdom of creating a “target market” such as age, income, gender, and even where they live, really no longer hold up in today’s world of marketing. Social media and online tools completely changes the game. So how does a marketer describe their “target market”? Go after […]

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Is Google, Yahoo, and Amazon going too far with our personal data?

by Tony Fannin, President, BE Branded The core business of Google, Yahoo, and many online advertisers are beginning to be challenged. Congress and the general public are starting to take notice of their every move online is being tracked. When you get online ads that seem to be tailored made for you, it isn’t coincidence. […]

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