Archive | July, 2014

Even web advertising needs sufficient investment

by Tony Fannin, Partner, BE Branded  | For may small businesses, online advertising is seen as the golden ticket, low investment – high returns. Many online marketing companies such as ReachLocal and Yodle promise or strongly suggest, they can deliver marketing nirvana of new customers and better search engine results, all for under $1,000 per month. Since 2012, […]

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Disappearing brands

by Tony Fannin, Partner, BE Branded  | Each year, 24/7 Wall Street releases their predictions on brands that will disappear sometime the following year. This doesn’t mean they will completely go away, some brand names will disappear due to acquisition or renamed and introduced into a new category. The main lesson to glean is realize […]

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Brand or be branded

by Tony Fannin, Partner, BE Branded  | Nature is never at a stand still. You are either growing or dying and if you are standing still, you are dying. Branding operates on a similar principle. You are either branding your company or you are being branded by others. Your customers, your competitors, your detractors and […]

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Even in politics, the women market rule

by Tony Fannin, Partner, BE Branded  | Women are the most important customers when it comes to marketing. It is also true when it comes to politics. Over the past decade, the woman vote has taken more visible prominence and this year, there seems to be even a stronger focus for political groups to win […]

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