Archive | March, 2011

How to increase your twitter following

This is an article by Irina Slutsky. I thought her 10 tips are an excellent guide about tweeting, so I wanted to share them with you. I’m not starting with my name and signature as I usually do since I didn’t originate this list. It’s important to remember that chasing numbers can be futile, since […]

Continue reading

What Investment Clubs Can Teach You About Marketing to Women

By Holly Buchanan I’ll never forget the first time I attended an investment club.  A friend of mine invited me to attend a meeting to see if I wanted to join.  Two guys got up and explained the investment strategy – dividends.  They bought a bunch of stock in one energy company that paid the highest dividends […]

Continue reading

Social media needs brick & mortar just as much as physical stores need them.

by Tony Fannin, President, BE Branded For almost a decade now, many of the online evangelists have been predicting the demise of the brick-n-mortar stores, saying everyone will be shopping online and no one wants to go to a physical location anymore. The odd thing happened on the way to the internet, many of the […]

Continue reading

Your brand is social, regardless of media

by Tony Fannin, President, BE Branded I want to propose that we look at your brand in a different way. Right now, there are accepted distinctions between branding, traditional marketing, social media, promotions, etc. I want to suggest that your brand is all of these and there should be no difference. Your brand is social. […]

Continue reading

What the Girl Scouts can teach us about social media, apps, and marketing

by Tony Fannin, President, BE Branded Tis the season of Girl Scout cookies. You see them everywhere. One of the things I’ve noticed over the last few years, these 9-16 year olds have become hard-core marketers. They understand point-of-sale, selling benefits not stats, and even joint promotions with retailers. Now here’s another tactic they’ve seem […]

Continue reading

The insurance industry: a case study in brand marketing warfare

by Tony Fannin, President, BE Branded Geico and Progressive turned what used to be an ultra conservative, sleepy industry into a marketing powerhouse segment. The Geico lizard and the perky Progressive sales woman, Flo, have been drilled into our immediate awareness over the last several years with massive marketing campaigns. And it has worked. They […]

Continue reading

Launch your rebranding effort all at once, not piecemeal.

by Tony Fannin, President, BE Branded I had a recent discussion with a client with whom we are helping them through a rebranding process. One of the questions they had was, “Is it better to roll out a new brand bit by bit or should you just flip a switch and everything changes at once?” […]

Continue reading

How to know when to rely on social media or mass media

by Tony Fannin, President, BE Branded I often get asked, “How does a marketer know when to rely heavily on social media and word-of-mouth and when is it time for mass media like TV?” Good question. Many businesses currently look at social media as a silver bullet because of it’s low cost compared to mass […]

Continue reading