Archive | November, 2011

Reverse Product Placement

by Tony Fannin, President, BE Branded  |   We all know about product placement in TV shows and movies. Most of the time it’s not well done and expensive. Recently, Quill paper (owned by Staples) signed a deal with “The Office”, in particular utilizing the imaginary company of Dunder Mifflin. The goal is to sell […]

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Thanksgiving family touch football rules

by Tony Fannin, CEO/Partner, BE Branded  | I thought I would pass along an appropriate blog for the Thanksgiving season. I love football, watching and playing the game. Here is a list I came across that I thought was worthy of sharing. As with most families, the traditional family football game is pure Americana. We […]

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QR codes aren’t dead. They’re just misused

by Tony Fannin, President, BE Branded  | I’ve read a few articles lately stating that QR codes (“Quick Response codes” for those who may not have known what QR stands for) is dead. To some, it’s a passing fad or just a novel idea with limited staying power. In my view, it’s less about QR […]

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RE-brand USA

by Tony Fannin, President, BE Branded  | Brand USA. Or should I say, RE-brand USA. A public organization called Corporate Travel Promotion (CTP) is set to launch a new logo, website and marketing campaign. Their goal is to encourage global tourism to the United States. CTP’s marketing budget is $200 million. What you see here […]

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Don’t treat brands as a monetization strategy for your online property

by Tony Fannin, President, BE Branded  | Up till now, most digital companies think of brands as someone who can sponsor and monetize their site and turn it into a real business (Twitter, Foursquare, etc. included). In fact, they think of brands as less intelligent and even as “prey”. Because most of these online companies […]

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If your brand is in the middle, you’re road kill

by Tony Fannin, President, BE Branded  | Many years ago, it used to be safe to be the middle brand, not too expensive, not the cheap brand, but just right. Comfortable. Over the last 5-6 years, that no longer is as valid as it used to be. Let’s take the restaurant industry as an example. […]

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