Archive | June, 2011

Grandma and Grandpa are best suited for the new economy

by Tony Fannin, President, BE Branded  | I’ve been watching a few videos by Gary Vaynerchuk, creator of the Wine Library, lately. This is one dude who is passionate, pure East Coast, and also gets today’s marketing arena. He lives, breaths, and die, marketing and social media, specifically. He regularly gives talks at places such as […]

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Dot-com Brand

by Tony Fannin, President, BE Branded  | Current crowd-source wisdom says your site needs to be a .com. Yes, it is the most common web address by far. The .net is catching up, mostly out of necessity, for businesses to get their brand in the web address. This is called “top level” web addresses. This […]

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Media and marketing still carry significant weight in influencing women

by Tony Fannin, President, BE Branded  | A new study out by Marina Maher Communications and Keller Fay Group reports on what and who influences women, THE market for almost everything. Their study suggests that women “influence-hers” give more weight to media and media brands over “average” women. This is kind of surprising since the […]

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E-commerce has a unique need for brick-and-mortar stores

by Tony Fannin, President, BE Branded  | It’s becoming a business cliche, “Best Buy is a show room for Amazon.” It’s kind of funny and very true. The data supports the belief that more and more buying is being conducted online. Brick-and-mortar stores are struggling to get customers in the door (one exception is Apple). […]

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Video web ads are driving online advertising

by Tony Fannin, President, BE Branded  | Web ads are getting more and more share of the marketing dollars of most large advertisers. My guess, web ads probably get the vast majority of the marketing dollars from small businesses. Only TV ad spending is ahead of internet ad spending. What’s driving the uptick with online […]

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Creative marketing increases Wall Street broker’s subscriber base

by Tony Fannin, President BE Branded  | In my previous post, I wrote about the concept of creating marketing that people seek out, not tune out. Here’s an example of this principle in action. I recently came across an article about a Wall Street broker, Mr. Polcari, who sent out daily bits of wisdom to […]

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Create marketing that people seek out rather than tune out

by Tony Fannin, President, BE Branded  | Today’s world is filled with messages and noise. The addition of technology in the form of smart phones and iPads have exponentially increased this trend. It seems like it’s harder to break through and reach people with all of this vying to get your attention. In some ways, […]

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