Archive | November, 2012

Increased online shopping requires a much stronger brand to win

by Tony Fannin, CEO/Partner, BE Branded  | It is predicted online shopping will break the $1billion mark by the end of the year and it looks like it will be growing even more in the near future. There are so many advantages as a consumer; convenience, time saver and instant shopping comparison are just a […]

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Digital marketing is about being slow.

by Tony Fannin, CEO/Partner, BE Branded  | Online advertising and social media has fostered a marketing myth, digital advertising is about speed. Fast results, fast data, fast changes, fast profits. Yes, the digital tools and online world does allow us to market and accomplish a lot of things quickly and is much more efficient in […]

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