Archive | September, 2012

You must invest in your brand to make it worth something

by Tony Fannin, CEO/Partner, BE Branded  | Many companies want a great brand. They dream of dominating their category, being the “household” name when it comes to their core products or service and even being loved by their customers. All of these things are what a great brand can deliver whether you are a large […]

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Extend your brand experience to gain the trust of Millennials

by Tony Fannin, CEO/Partner, BE Branded  | Boomers are considered big spenders. They currently have the vast majority of the wealth in the U.S. The next generation coming through may be even more of a critical audience than their predecessors. The Millennials (age 17-34 today) are predicted to spend over $200 billion annually in 2017, and […]

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