Archive | December, 2011

It costs $4 to get each follower on Twitter

by Tony Fannin, CEO/Partner, BE Branded  | In social media, it is hard to tell what is that really worth. For example, do you know how much a facebook “like” is worth or a Linkedin “connection” is valued at? Because the social media world is still very new, everyone is trying to see the real […]

Continue reading

You must build a brand before you can build profits

by Tony Fannin, President, BE Branded  | Before, marketing meant how to advertise, to ring the cash register and to drive revenue. It was as simple as that. Before, marketing meant advertising. Back then, branding wasn’t even a consideration. Today, many businesses claim to believe in branding, but they really only believe in marketing. Many […]

Continue reading