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Don’t repurpose TV spots for online video

by Tony Fannin, Partner, BE Branded  | It’s easier and less expensive to take your existing TV spot and show it online as a web video ad. The practicality makes sense and cents. As in life, the easy way out is often the inferior path. Advertisers have many complaints about their video ads such as “they don’t […]

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Even web advertising needs sufficient investment

by Tony Fannin, Partner, BE Branded  | For may small businesses, online advertising is seen as the golden ticket, low investment – high returns. Many online marketing companies such as ReachLocal and Yodle promise or strongly suggest, they can deliver marketing nirvana of new customers and better search engine results, all for under $1,000 per month. Since 2012, […]

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Online brands now have physical stores

by Tony Fannin, CEO/Partner, BE Branded  | More online companies are getting into brick-n-mortar. This is a natural evolution of business. The “old” mantra that physical stores are dead is false. The saying was, everyone was going to shop online and NO ONE will be shopping in stores any more. It’s true, online buying has […]

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Retailers integrate “showrooming”

by Tony Fannin, CEO/Partner, BE Branded  | “Showrooming” has been a recent challenge for many brick-and-mortar retailers (this is where customers go into a store, play with the buttons, feel the material and have a hands-on experience with the product, then go online to find a better price.) It has fed the myth that people […]

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Digital marketing is dead

by Tony Fannin, CEO, BE Branded  |   Procter & Gamble’s Global Brand executive, Marc Pritchard, recently announced that “digital marketing is dead” at Advertising Week 2013 in New York City. I agree. So, how can digital marketing be dead with smart phones, tablets and laptops being so woven into our daily lives, you ask? […]

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Human brain beats algorithms (according to Google)

by Tony Fannin, CEO/Partner, BE Branded  | The ongoing debate about man vs. machine has been going on for many decades, but it has heightened as more technology has become “smarter”. Software is able to “learn” and anticipate our next moves, desires and wants. Some think it’s very creepy, especially online. Many technologists believe in […]

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Google changes the rules

by Tony Fannin, CEO/Partner, BE Branded  | As the saying goes, what’s old is new. Google has announced a big change in their data policy, key components will no longer be free. This will effect many businesses, especially small business. Up until now, many small to medium sized companies didn’t see a big need to […]

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Are in-house marketing departments taking over?

by Tony Fannin, CEO/Partner, BE Branded  | There is a trend emerging among marketers, both large and small, which effects anyone who provides marketing, web and design services (including us). Many companies are building up their in-house design, digital and marketing capabilities. This includes designers, writers, web masters and even media buy. In general, I […]

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Put your money where your brand mouth is

by Tony Fannin, CEO/Partner, BE Branded  | New technology and social media was seen as a Godsend by many marketers, the ability to market for FREE. Just make some noise on Facebook, post a viral video on YouTube, run a contest and let your customers make your advertising for free and use Tweetdeck to leverage […]

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Design is now a must-have in silicon valley

by Tony Fannin, CEO/Partner, BE Branded  | In the heady days of the late 1990’s until 2010, design counted for little in online world. And there was a few good reasons. New tech drew people without having to be aesthetically pleasing. SEO was based on key words and phrases, not design. Google didn’t value design, they […]

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