Archive | April, 2012

Study shows Facebook is as effective as TV in engaging your customers

by Tony Fannin, CEO/Partner, BE Branded  | One of the common beliefs is traditional media, like TV, is more wasteful of marketing dollars than online and social media properties. The old joke of “I know half my money is wasted in advertising, but I don’t know which half.” comes from this idea. Yes, it is […]

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There is a difference between Awareness and Brand Building

by Tony Fannin, CEO/Partner, BE Branded  | There is a difference between awareness and brand building. Often, many marketers use these terms interchangeably. That would be a mistake and leads to disappointments, leaving them to believe that brand building or awareness doesn’t work. It’s not that the tools don’t work, they were just used improperly. […]

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Online marketing showing signs of “maturity”

by Tony Fannin, CEO/Partner, BE Branded  | New media may be showing signs of maturity (in the business sense). It’s not that it’s losing money, but it the 400-600% increase of revenues are harder to come by. Many have built their model on selling advertising. The trap that the online world presents is there is […]

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Banks are part of the problem when it comes to growing a business

by Tony Fannin, CEO/Partner, BE Branded  | One of the main functions of banks is to loan money to business so they can grow and help the overall economy, both locally and nationally. They pride themselves in statical knowledge and data mining. For most of them, they believe in the mantra, “numbers don’t lie”. From […]

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