Archive | March, 2012

Simplify your marketing in a complicated marketing landscape

by Tony Fannin, CEO/Partner, BE Branded  | In this world of media overkill and waaaaay too much messaging, simplifying your marketing is the counter-intuitive approach that will win in the market place. This includes your in-store/online customer experience as well. Many businesses are now offering a range of items and services to compete today. Being […]

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Kodak- an example of a brand built on the wrong foundation

by Tony Fannin, CEO/Partner, BE Branded  | What a company stands for in the minds of customers is much stronger than any product or service they produce. In fact, this is where the vast majority of the company “value” resides. It is how companies, big and small, navigate this intangible that determines if they become […]

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A formula to creating a great brand

by Tony Fannin, CEO/Partner, BE Branded  | Here is a formula to consider when thinking about gaining loyal customers: Communication + Relationship = Brand. Here’s how I define each part. Communication: Nothing can happen, whether personal or business, without effective communication. This goes way beyond “corporate communications” and PR. This is about deep sharing of […]

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