Archive | May, 2009

What good is an ad agency?

by Tony Fannin, President, BE Branded In today’s world of SEO, Blogger, Twitter, banner ads, Linkedin, etc. marketers have more choices and opportunity to connect with their customers directly, without having to utilize traditional media or even an ad agency. It’s also true that having your customers creating buzz about your product or service is […]

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Does brand and design matter in an SEO world?

by Tony Fannin, President, BE Branded We all know that Google loves web sites that are loaded with fresh content, straight to the point, no fluff, and heavily linked to. To search engines, it’s all about the numbers. It’s cold, hard math. Jeff Jarvis’ book “What Would Google Do?” gives a great, detailed account of […]

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Marketing and branding in today’s new economy

by Tony Fannin, President, BE Branded There is much discussion in the advertising industry about how to market in the so-called “Google economy”. Some say that old-school tactics are dead (insert TV, radio, print, here) or soon will be. There are many who believe that all you need is Google Adwords and SEO and you […]

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The long and short of marketing

By Tony Fannin, President, BE Branded   You know the need to build for long-term brand position, winning the hearts and minds of your core audience. You know this takes a consistent marketing effort, spread over a range of tactics; traditional and non-traditional, above and below the line, mass and micro targeting. But in today’s […]

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Advertising agency new model: Pay-for-performance

By Tony Fannin, President, BE Branded   In today’s economic conditions, marketers are searching for ways to lower costs while still maintaining revenue, brand equity, and market share. One area some turn to cut costs is their marketing budget. Many see the marketing budget as the first thing to go. This can be a double-edged […]

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Turn customers from passive to passionate

By Tony Fannin, President, BE Branded In today’s world, it’s all about market connection. Consider the tools at your disposal to reach people; traditional TV and newspaper ads, podcasts and mobile marketing via cell phones, street art and product placement. With all of these tools available, why are marketers still having problems separating themselves from […]

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