Archive | October, 2012

Branding and advertising is NOT a last resort savior

by Tony Fannin, CEO/Partner,  BE Branded  | There’s a trend that is becoming even more prevalent in the last 4-5 years, especially with online companies. It is “marketing as a last resort” strategy. The scenario goes something like this: • Company launches without advertising and marketing, depending solely on social media and word-of-mouth • In […]

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Building a brand starts with Focus and being First

by Tony Fannin, CEO/Partner, BE Branded  | Most people believe it’s important to build a brand, but many don’t know how to start accomplishing this goal. There are also many who believe building a great brand isn’t important. It just takes things like a great sales team, lower prices or better technology. Unfortunately, business life […]

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