Archive | February, 2011

Women, Branding and The Super Bowl

By Holly Buchanan Can you measure ROI on an ad?   How many people will remember the ad?  How many will remember which product was advertised?  How many will remember the ad, what product was advertised, and have a strong enough reaction to actually purchase or at least consider purchasing the product? These are questions we […]

Continue reading

View your customers as a social network and your brand as a platform

by Tony Fannin, President, BE Branded Most brands are trying to figure out how to engage in the new digital world with all of the fragmented options from mobile apps to social media and even the new iPads and tablets. How can brands get a grasp on what they should be doing? Most feel like […]

Continue reading

Super Bowl is still king in advertising

by Tony Fannin, President, BE Branded Well, the Super Bowl once again drew record viewers and reinforces the draw this one day event still has. This also will probably keep the prices high for ad time in next year’s Super Bowl. Here are my post-game thoughts about the ads. Once again, Doritos leveraged crowd-sourcing to choose […]

Continue reading

Are Google’s algorithms biased?

by Tony Fannin, President, BE Branded To many, web search is pure, unbiased, and has the highest integrity. This is what Google wants you to think as well. The “searcharati” has been buzzing lately about several reports coming from the European Union, the U.S. FTC, and even independent studies. These reports have been focusing on […]

Continue reading