Archive | January, 2010

How Do You Earn a Woman’s Trust?

by Holly Buchanan How do you earn a woman’s trust?  Wouldn’t we all like to know the answer to that one. But before we delve into How, let’s take a quick look at Why you want to earn a woman’s trust. Female consumers are loyal, often more loyal than men.   Women have a more deliberate […]

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Technology is no guarantee of success

by Tony Fannin, president, BE Branded New technologies have changed many businesses forever. It also has changed many business models as well. A lot of marketers and individuals seem to center most of their efforts around technology. I agree that it’s very important in today’s business world. It is extremely powerful in helping companies leverage […]

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By building a world, you build your brand

by Tony Fannin, president, BE Branded Marketing has evolved dramatically over the last decade. New technologies, new devices, and of course, Google has changed the landscape. With all of the new possibilities, it has become wide open with new opportunities and it has become harder, both at the same time. The new marketing arena has […]

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Attention, not information, is the most valuable commodity

by Tony Fannin, president, BE Branded It used to be that information was the most valuable commodity to have. In today’s environment, technology has democratized information so much that it is no longer valuable. It’s probably swung the other way where there is way too much. If there is an over saturation of information, what […]

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The difference between “bought” and “sold”

by Tony Fannin, president, BE Branded There is a real difference between “bought” and “sold”. Some things are bought while others are sold. There are many marketers who say, “It will sell itself. I don’t have to market or advertise.” Well, it depends on what you have. Necessities are bought. Food, clothing, shelter are just […]

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Quit multi-tasking your business and focus.

by Tony Fannin, president, BE Branded One of the main keys to success in any endeavor is focus. It doesn’t matter if it’s in sports, business, or your personal life. A company can be good at a lot of things, but it can’t be great at everything. It takes focus to be great at what […]

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Dare to be average?

by Tony Fannin, president, BE Branded One common trend I’ve been seeing in both large and small companies is the idea that they can do everything themselves. Large, ego-driven corporations believe, because they are BIG CORP, they can do everything themselves. Micromanaging entrepreneurs believe no one will do a better job at growing their baby […]

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Why I like Google. They’re in advertising.

by Tony Fannin, president, BE Branded Google has been a disrupter in so many ways. It has been so pervasive, it has become a verb in the english language. It has revolutionized search, communications, and yes, advertising. This something that most don’t realize or think about. Google is in the advertising business, not the free search […]

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How fast do you want to become a brand?

by Tony Fannin, president, BE Branded When I meet with some clients, they say, “I would like to become a brand quickly.” What they don’t see is the work behind the scenes that build up to that “overnight success”. And, like most overnight successes, it’s 15 years in the making. In today’s world, it is […]

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Brands For Women Run By Men

By Holly Buchanan One of the reasons why I enjoy spending time with Tony Fannin is because he asks such interesting questions.  Here’s one he recently posed to me:  “Can a company, whose upper management and board is made up of almost all men, really have any real insight on how to market to women? […]

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