Archive | March, 2013

Brands must get beyond the subordinate housewife and fashion-less man

by Tony Fannin, CEO/Partner, BE Branded  | Most smart marketers realize that women make (or influence) 80% of all purchase decisions across a wide range of categories from sophisticated financial products to electronics to cars. Unfortunately, most brands are still stuck in the past. It’s not they ignore women. In fact, many are pouring millions […]

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