Archive | July, 2011

Is re-targeting, data heaven or just plain creepy?

by Tony Fannin, President, BE Branded  | Re-targeting. That’s what is a dominate feature on many web sites. What is re-targeting? It’s when you visit a site and shop for a product and view it online. For the days that follow, marketers follow you and serve up banner ads that feature that very product or similar […]

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A brand position is not a tagline

by Tony Fannin, President, BE Branded  | In my experience in working with small to medium sized businesses, I’ve come across a common misunderstanding. Many of these businesses think brand and tagline are the same. At first glance, I can understand why they believe that. Think “Just Do It” from Nike. The public knows the […]

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Without brand advertising, you’re planning to lose

by Tony Fannin, President, BE Branded  | It seems like brand advertising has taken a back seat to product advertising. And, it may not be for the better. When Ford comes out with a new model, they tout the features and benefits of the car. When Blackberry comes out with a new phone model, they […]

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Know how to buy online video ads

by Tony Fannin, President, BE Branded  | In my view, video is going to become more dominate on the web. It seems like a natural fit since it utilizes almost all of the capabilities the web has to offer. One core marketing principle is, the more senses you engage, the more effective your ads. Video […]

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