Archive | January, 2011

Big brands dominate social media

by Tony Fannin, President, BE Branded Big brands are dominating social media even though smaller companies are more nimble. Why is that? There are several reasons. One reason is resources. Big brands have the resource to put a 20-person team to man a social media push and engage in the dialog 24-7. Most smaller companies […]

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Do not track: Part 2

by Tony Fannin, President, BE Branded I had recently blogged about the rumblings coming out of Washington and the general public regarding advertisers and search engines tracking people’s online habits. Browsers are feeling pressure to add a feature that allows individuals to tell advertisers, including Google and Microsoft, not to track their online behaviors. This […]

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Integrated advertising connects with women

by Tony Fannin, President, BE Branded In a recent research paper from NBCU researchers, data shows that mass advertising campaigns gets the attention of women audiences. Kindle, Verizon, and Hershey’s, for example, were all in the top tier of the women brand power index and all had recent heavy advertising campaign push. The index uses […]

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“Do not track” could be a game changer for online marketing and search engines

by Tony Fannin, President, BE Branded Online advertising may be facing their first big hurdle. The FTC is proposing a “do not track” policy for internet advertising, similar to the “do not call” for telemarketers. This would cripple many new media business, or at least slow them down a bit. Everyone from Yelp to giant […]

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Google favors working with small advertising agencies

by Tony Fannin, President, BE Branded One minor misconception is that Google doesn’t spend money on advertising. This is an excuse I hear from many prospects on why they don’t need to advertise or market their business to succeed. For some, minimal or no marketing may be required, but I’ve found that most of these […]

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The internet; a business or a medium?

by Tony Fannin, President, BE Branded Businesses are starting to figure out how to leverage the power of the internet to further their brand and maximize profits. From the brick-n-mortar stores to online only enterprises to the “brick-n-click” (those businesses who employ both strategies equally).  But there are still many more who really haven’t figured […]

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