Archive | October, 2009

Social Media Starts In Your Own Backyard

By Holly Buchanan Everybody’s talking about Social Media.  Almost every brand is jumping on Facebook, Twitter, and YouTube.  Brands are exploring new ways to create relationships with bloggers.   But there’s another platform that should really be the bedrock of your social media strategy – your brand website. Speaking at a recent conference, Nielsen executive, book […]

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Holly Buchanan, guest blogger

by Tony Fannin, president, BE Branded I would like to take a moment to talk about a principle I believe in. Throughout my career and now, as a business owner, I’ve learned that I don’t have to have all of the answers. I don’t have to be expert at everything. I just have to know […]

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A great way to promote your dot com business

by Tony Fannin, president, BE Branded It’s been very interesting to me seeing a flood of .com companies advertising on TV. Everyone from Google to Etrade to ServiceMagic. To me, these are signs that the online companies are understanding what it takes to not only run profitable business, but to increase and drive sales to […]

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Customer Relationship Marketing

by Tony Fannin, president, BE Branded I just recently read an article by David Williams, CEO of Merkle, a company who helps clients leverage their customer data. The article was centered around the concept of what “the agency of the future” will look like. He made several points that are very interesting and I happen […]

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What’s in a name anyway?

by Tony Fannin, prresident, BE Branded Some believe that there’s really little need to spend time and energy in developing a great name for a product or company. There are many examples that they point to such as Best Buy, Starbucks, and British Petroleum. These companies have created great brand awareness in spite of their […]

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Brand is more about who you are and less about what you do

by Tony Fannin, president, BE Branded I recently went to a business chamber function to meet owners and various executives at different companies. Throughout the event, I was interesting to see, but not surprising, how people introduced themselves and their company. Too many of them began by telling you all about what they do or […]

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Online advertising isn’t dying, it’s just a market correction

by Tony Fannin, president, BE Branded Everything swings from left to right and back again until it settles into a balance. For example, a few years ago Six Sigma was all the rage. Everything had to be lean engineered until the rock bled. It was the same thing with new technology and all of the […]

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Scare tactics of new media

by Tony Fannin, president, BE Branded Are the new media “gurus” using old-time scare tactics to get people to follow them and become one of their disciples? I’m not against new media, hence my blog, linkedin, and twitter account, but I often read from social media mavens that “you’d better get on board or be […]

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Be relevant or be gone

by Tony Fannin, president, BE Branded This idea is a truth and is a part of nature. You either are relevant to the world or you become extinct. This is very true in business. Most already know that a company must evolve their products and services to compete in the marketplace. And most already know […]

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New blogging guideline from the FTC

by Tony Fannin, president, BE Branded The Federal Trade Commission announced today a new guideline affecting bloggers and marketers. It states that bloggers must disclose when they received compensation, such as freebies or cash, from a company when they blog about their products or services. Bloggers are now legally seen as “endorsers” and could be […]

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