Archive | October, 2011

Single moms – the niche that can mean billions to brands

by Tony Fannin, President, BE Branded  | As I have stated before in previous blogs, women are not a niche, they ARE the market. But, there is an interesting niche that is growing within the women’s market, though. It’s the single mom. Here are some interesting research finds that may surprise you: • 40% of […]

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Be where your customers are the most happiest

by Tony Fannin, President, BE Branded  | Most marketers understand who their customer is and how to market to them. Most know details such as she is 30-42, professional career, 2.5 kids, likes red wine, and loves going on her weekend day spa trips with her girlfriends. What most marketers don’t consider is the mindset […]

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Twitter looking for traditional marketing help

by Tony Fannin, President, BE Branded  | Twitter is looking for a good, old-fashion PR firm to help it connect better with the public. I’m sure many of you thought that Twitter was already well connected to the masses. Well, according to their CEO, Dick Costolo, Twitter still has a ways to go in becoming mainstream. […]

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Mobile goes shopping by turning your smart phone into a scanner

by Tony Fannin, President, BE Branded  | I have been discussing, here and there, that the next battle ground in the marketing arena is the mobile space. Here is one example of this. Some of the world’s largest grocers are turing your mobile device into a self-serve, hand-held scanner for your grocery shopping experience. Just […]

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Steve P. Jobs 1955-2011

by Tony Fannin, President, BE Branded  | Today, the world has lost a visionary and probably one of the most important figures of the Twentieth Century, Steve P. Jobs. I believe the world is greatly sadden and grieving along side his family, close friends, and business associates. Steve proved that great design and aesthetics is […]

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Does logic win over emotion when it comes to buying? Cornell University may have some insights.

by Tony Fannin, President, BE Branded  | In today’s world, there is an over abundance of choices facing consumers. The advent of technology and search has exponentially added to the “confusion”. Go to almost any grocery store or mall and you’ll see 11 varieties of Cheerio’s, 25 styles of red pumps, and over 18 brands […]

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