Archive | January, 2012

Is color the ultimate brand expression?

by Tony Fannin, CEO/Partner, BE Branded  | Could color be the ultimate brand expression? It makes sense. It’s evokes emotion. It connects with the heart first. It is easily understood in any language. It is quickly identified with just a glance. For example, Tiffany owns a specific shade of robin’s egg blue. All you have […]

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The most hi-tech group is moms

by Tony Fannin, CEO/Partner, Be Branded  | Women shoppers are digitized to the max. They are, not only, the world’s largest market, but they are also the leaders in utilizing technology to accomplish their tasks. When it comes to motherhood, digital tools become even more important. In an article by Matt Carmichael entitled, “Kids take […]

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The Super Bowl will be streamed live in 2013. A marketing nirvana.

by Tony Fannin, CEO/Partner, BE Branded  | With the 2012 Super Bowl coming upon us, the NFL recently made an announcement that the 2013 Super Bowl will be streamed via NBC’s web site and Verizon. The NFL has been streaming the Sunday Night Football edition in recent years to see how the technology will work […]

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Celebrities as brand gurus and marketing directors?

by Tony Fannin, CEO/Partner, Be Branded  | An interesting trend is starting to develop in the world of branding and marketing. Several large brands are using celebrities to become their brand gurus and marketing Creative Directors. Jay-Z is working for Anheuser-Bush. Justin Timberlake has been named Creative Director at Callaway Golf. Lady Gaga is overseeing […]

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Digital companies are reinforcing traditional advertising

by Tony Fannin, CEO/Partner, Be Branded  | Since the advent of new media and social media, many of the digital faithful have sounded the demise of traditional media. I know it’s cool and hip to say, “We no longer use TV, print, or radio for our advertising. Instead we use Facebook, SEO, and apps.” But, […]

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Brand Liz Claiborne is dead

by Tony Fannin, CEO/Partner, BE Branded  | It’s the new year and things have already begun to start anew. Liz Claiborne, owner of brands such as Juicy Couture, Lucky Brand, Kate Spade and their own namesake, is changing their name to Fifth & Pacific Cos. Once a fashion brand powerhouse in the late 70’s to […]

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