Archive | September, 2011

Branding or pricing. What should be the center of your marketing?

by Tony Fannin, President, BE Branded  | WalMart is the poster child of price warfare. This is how they built their brand. “Always Low Prices” is their mantra and the essence of their brand. But, is being a low cost leader in anything a great brand strategy. Up to this point, it has worked for […]

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“Daily deal” sites are shutting down

by Tony Fannin, President, BE Branded  | There’s a shake out going on in the “daily deals” web site business. Nearly one-third of these kinds of sites have shut down in the last year. When Groupon and LivingSocial had taken the market by storm, it spawned over 500 “me-too” sites in the last several years. […]

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Do customers really care how long you’ve been in business?

by Tony Fannin, President, BE Branded  | Here’s an interesting question: Do consumers really care about how old your company is or if it’s your 50th anniversary? Many businesses, especially small business, tend to lead with this fact when pitching to prospects or communicating to new customers proudly saying, “We’ve been around for X number […]

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5 myths about social media

by Tony Fannin, President, BE Branded  | Social media has become the cornerstone for many businesses’ strategy in getting new customers, especially among small business. It is true that social media can help significantly, your bottom line if used properly. The key phrase is “used properly”. Unfortunately, many businesses have bought into the myth that […]

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Many businesses don’t know what strategy really means

by Tony Fannin, President, BE Branded  | Many businesses, both large and small, understand the need for marketing. Many don’t understand the difference between communications and strategy. Too often, when asked about their marketing strategy, large corporations and small businesses focus their attention on communications. That is necessary, but that’s only half of the equation. […]

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