Archive | December, 2009

Blessid Union of Souls and Hire Calling

by Tony Fannin, president, BE Branded I know many will be busy with holiday activities and family, so this blog is just to wish everyone a wonderful holiday and safe travels, where ever you may be going. It is in this spirit, I would like to share with you about a foundation we are deeply […]

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Online, offline marketing is irrelevant

by Tony Fannin, president, BE Branded There are digital and web companies who say they specialize in the web. There are companies who specialize in social media. Then there are companies who specialize in SEO and custom programming. I’m not even including the existing advertising agencies, design shops, and PR firms. Then, of course, there’s […]

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Stop looking for the next marketing silver bullet

by Tony Fannin, president, BE Branded I’ve notice that many marketers always seem to be looking for the next frontier. It’s like they are on a constant hunt for the new silver bullet or the next Google. Unfortunately, they barely understand the current marketing landscape before they are off looking to the next big wave. […]

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Are humans just a string of Google algorithms?

by Tony Fannin, president, BE Branded Are we so simple that humans can be reduced to a string of algorithms? Can I predict what you do just by mathematical computation and then respond accordingly? If these concepts are true, then you really don’t have a choice in your life. You are programmed to act and […]

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Don’t be stupid by cutting marketing budgets

by Tony Fannin, president, BE Branded I know that in today’s economic environment, most businesses are cutting back in many areas. Unfortunately, the first area to get cut is marketing and advertising. Excuse my French, but “How stupid is that?” Do you really think that telling less people that you exist, what value you bring, […]

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Brand Tiger Woods

by Tony Fannin, president, BE Branded This blog is a bit different, though, in the end, it is about branding. The news about Tiger Woods is all over the media. His transgressions are becoming more and more public. His image and personal brand is taking a hit. Almost all of the marketers who are using […]

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Quit marketing to yourself

by Tony Fannin, president, BE Branded We’ve all seen them. Advertising and marketing that leaves you with a “huh?” instead of a “wow”. From my experience, too many marketers try to communicate the wrong audience. They do this by mostly trying to please themselves. They act like “they” are the market. They make judgements from […]

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Marketing integration trumps online only

by Tony Fannin, president, BE Branded It’s been interesting to read some of the information that’s beginning to come in about the affects the online world has on the principles of marketing. So far, it’s not the “new world order” as some predict. Curiously, the results and stories are showing that integration of marketing tactics […]

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Cause marketing

by Tony Fannin, president, BE Branded Retailers have taken a beating over the last 12-18  months and this holiday season didn’t look much better. Many people just don’t have the money to spend. To compound the problem, those who do, feel guilty and don’t want to be seen as over indulging on conspicuous consumption, so […]

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