Archive | October, 2010

Content is not king. Trust is.

by Tony Fannin, President, BE Branded New media is built upon old media. Ironic isn’t it? The Pew Institute issued a report stating despite the huge amount of new media, more than 99% of the stories cited in blogs and social media are linked to web sites of traditional news outlets. Without traditional media, new […]

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What the Google generation can teach us about brand

by Tony Fannin, President, BE Branded What can the Google generation, otherwise known as millennials, teach us about brand? Actually, plenty. They are a group that is media savvy, have been marketed to from their first days of their lives, and want’s to be informed of all things cool, entertaining, and meaningful. The mantra of […]

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Brand GAP – The old logo is now the new logo

by Tony Fannin, President, BE Branded The public has spoken. GAP has changed their mind and are staying with their current logo and abandoning the new logo that I blogged about earlier this week. Marka Hansen, GAP North America President, stated, “Now, given the passionate outpouring from customers that followed, we’ve decided to engage in the […]

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Gap has a new logo. Why?

by Tony Fanin, President, BE Branded The Gap has changed their logo. After 20+ years the company has decided they needed a facelift. The big question is, why? Is it because of sliding sales over the last few years? Are they strategically changing directions? Or, are they just bored? According to Interbrand, the Gap is […]

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Great brands makes all sales efforts into warm leads

by Tony Fannin, President, BE Branded Most people in business dread the cold call. We don’t like having to do them and we get annoyed getting them. Not many people like calling up a stranger and trying to sell them something. And, we don’t like getting them because they are an interruption in our day. […]

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Google is now a traditional brick-and-mortar company who is into TV.

by Tony Fannin, President, BE Branded Google has now joined traditional media in a big way. Google TV. They are bringing their search expertise into the homes of millions of people in the U.S. Google even has a brink-and-mortar presence, Best Buys, who will be carrying the set-top box. Sony and Blu-ray will be on […]

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Starbucks marketing campaign includes newspaper inserts and direct mail. Really?

by Tony Fannin, President, BE Branded Starbucks is rolling out a new line extension – flavored coffee. They are trying to compete with flavored coffee leaders like Dunkin’ Donuts, Millstone, and Godiva. They believe this is their best opportunity for growth. The interesting thing is they are going retail with this product as opposed to […]

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