Archive | September, 2013

Apple, the world’s most valuable brand in 2013

by Tony Fannin, CEO/Partner, BE Branded  | It was announced today (Monday, September 30, 213), Apple has become the world’s most valuable brand according to Interbrand (who conducts the survey every year and is considered to be one of the world’s top brand consultancies). Before, it used to be the world’s most valuable Tech brand. […]

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Are in-house marketing departments taking over?

by Tony Fannin, CEO/Partner, BE Branded  | There is a trend emerging among marketers, both large and small, which effects anyone who provides marketing, web and design services (including us). Many companies are building up their in-house design, digital and marketing capabilities. This includes designers, writers, web masters and even media buy. In general, I […]

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Yahoo!’s new logo. Was it worth the wait?

by Tony Fannin, CEO/Partner, BE Branded  | After a month of teaser logos, Yahoo! has posted their final, new one. Here are several comments from CEO, Marisa Mayer and the in-house design team’s  rationale of the new logo: • “The aim was to create a logo that was “sophisticated with a wink.” • About the […]

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Put your money where your brand mouth is

by Tony Fannin, CEO/Partner, BE Branded  | New technology and social media was seen as a Godsend by many marketers, the ability to market for FREE. Just make some noise on Facebook, post a viral video on YouTube, run a contest and let your customers make your advertising for free and use Tweetdeck to leverage […]

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Getting your brand back on track

by Tony Fannin, CEO/Partner, BE Branded  | Going through trying or difficult times often causes us to pause and try to “analyze”  the situation. The more insightful ones also take a look within to find any clues. What many business experts will tell you, in order for things to change, the person must grow and […]

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