Archive | July, 2010

Google believes in TV advertising

by Tony Fannin, President, BE Branded Google has announced they are running TV spots on the upcoming season opener of Mad Men. Most likely, by the time you read this, it will have already come to past. To many “new media” evangelists out there, I’m sure this seems like heresy. Why is Google, again, spending […]

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Don’t let Google make you stupid

by Tony Fannin, President, BE Branded WARNING: This is a social commentary. It only reflects my personal point of view. Google’s ultimate objective is to offer you one entry when you are searching for something. They believe in the one, perfect answer. They want to understand you so well, that they know what you want […]

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Google doesn’t replace marketing firms because they don’t do creative

by Tony Fannin, President, BE Branded I’ve just finished re-reading Jeff Jarvis’ book “What would Google do?” again. Though I agree with many of his ideas such as your real value and how you make money online can be two different things and don’t try to control the flow of information, but join it, I […]

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When marketing, don’t buy web sites, buy audiences

by Tony Fannin, President, BE Branded Typically, when marketers look at buying display ads and online marketing, they tend to think “web sites”. This is how it has been in the short life of the internet and even the shorter life of online marketing. Many believe in buying ads on or integrating their marketing in […]

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What Silly Bandz can teach us about brand

by Tony Fannin, President, BE Branded I have three children. Two of them love Silly Bandz. If you haven’t heard about them, they are uniquely shaped, colorful rubber bands that kids love to wear around their wrists. They have been the currency of choice across America’s playgrounds and neighborhood gatherings for the last seven or […]

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Personal branding is the same as corporate branding

by Tony Fannin, President, BE Branded I recently ran across an article by Guy Kawasaki (one of Apple’s first official Ambassadors). The article is about personal branding, which has become a topic that is gaining more and more interest. With pop stars, sports stars, and movie stars all trying to make themselves unique, we “ordinary” […]

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Move up the food chain. Be important to your customers.

by Tony Fannin, President, BE Branded This particular entry is mostly aimed at my industry, branding and marketing. So, in a round about way, I’ll be advising myself. But, the ideas I’m going to discuss can be applied to almost all business and all brands. It used to be that marketing companies get business because […]

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