Archive | August, 2013

Make video the primary tool for your web strategy

by Tony Fannin, CEO/Partner, BE Branded  | In my opinion, video is becoming more dominate when it comes to web sites and even email marketing. People would rather watch than read. Also, video provides marketers more emotional ways to connect. The general guideline is, the more senses you can engage, the more your message will […]

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For tech to succeed in the future, they’ll need to attract women

by Tony Fannin, CEO/Partner, BE Branded  | For all it’s altruism, open source and social purpose, tech companies have at least one major flaw that reeks of hypocrisy, most marginalize and even discriminate against women when it comes to hiring and promoting  qualified women in their ranks. Many tech companies, large and small, cloak themselves […]

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The most important audience of your brand is internal

by Tony Fannin, CEO/Partner, BE Branded  | Lately, a few close friends of mine in different industries, working for Fortune 500 companies, have the same brand experience. The catch is, none of them are in marketing. These friends feel frustrated and let down because they see their beloved companies not live up to their brand […]

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A great advisory board should be made up of crazy creatives, youth and especially women

by Tony Fannin, CEO/Partner, BE Branded  | Most business people know a board of directors is important. What many don’t realize is small business also need a board of advisors, even more so than large corporations. Because of the limited resources and internal expertise, small business would benefit greatly from the added mind power. I’m […]

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