Archive | January, 2014

Marketing to women doesn’t mean you lose men

by Tony Fannin, CEO/Partner, BE Branded  | For many companies, it’s scary to turn down any business. Most try to be everything to everyone because they see a denied market segment as leaving money on the table. As a result, these companies end up being nothing special and are relegated to commodity status, regardless of […]

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Retailers integrate “showrooming”

by Tony Fannin, CEO/Partner, BE Branded  | “Showrooming” has been a recent challenge for many brick-and-mortar retailers (this is where customers go into a store, play with the buttons, feel the material and have a hands-on experience with the product, then go online to find a better price.) It has fed the myth that people […]

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2014 brand and advertising trends

by Tony Fannin, CEO/Partner, BE Branded  |   It’s a new year and this may be the time when some of the trends started over the last couple of years begin to become “mainstream”. Here are just a few trends to look out for: Increased mobile spending – In recent years, time spent with mobile […]

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