Tag Archives: Women

Emotion trumps logic

by Tony Fannin, Partner, BE Branded  | We are often asked, “Do people buy from logic first or emotions?” Most marketers want to believe logic is how everyone makes purchase decisions – the best product, the best price, the best quality, wins. For those who like to make their advertising and marketing pitch, they feel conformable in […]

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Even in politics, the women market rule

by Tony Fannin, Partner, BE Branded  | Women are the most important customers when it comes to marketing. It is also true when it comes to politics. Over the past decade, the woman vote has taken more visible prominence and this year, there seems to be even a stronger focus for political groups to win […]

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Review of Marketing to Women Conference in Chicago

by Tony Fannin, BE Branded  | I had the pleasure of attending the 10th year of the Marketing to Women Conference in Chicago, May 5-May 7, 2014. Overall it was great to hear wonderful speakers, gain some insights and meet people who understand where the real power of business is – U.S. women. In attendance […]

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Women-owned business IS the market

by Tony Fannin, CEO/Partner, BE Branded  | We recently had an interesting cold call. When one of our sales executives was talking with a prospect (in banking), we shared with them about how dominate women are in making the decision on family banking services. She (yes, a woman) informed us that her bank was after […]

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You are marketing to women, even if you don’t realize it.

by Tony Fannin, CEO/Partner, BE Branded  | Recently, we were talking with a prospect about his business and how we could possibly help him. We discussed our two areas of expertise, branding and marketing to women. When we asked the owner about his current efforts to reach women, his reply, “I never really considered it. […]

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Women-owned business is an untapped B2B segment

by Tony Fannin, CEO/Partner, BE Branded  | B2B marketing is not “sexy” and doesn’t have the allure that consumer brands have. Often, strategies differer in marketing to consumers and businesses. What can complicate things even more are women-owned businesses. They must be treated differently than the “typical” B2B customer. Here are a few points: • […]

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Marketing to women doesn’t mean you lose men

by Tony Fannin, CEO/Partner, BE Branded  | For many companies, it’s scary to turn down any business. Most try to be everything to everyone because they see a denied market segment as leaving money on the table. As a result, these companies end up being nothing special and are relegated to commodity status, regardless of […]

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For tech to succeed in the future, they’ll need to attract women

by Tony Fannin, CEO/Partner, BE Branded  | For all it’s altruism, open source and social purpose, tech companies have at least one major flaw that reeks of hypocrisy, most marginalize and even discriminate against women when it comes to hiring and promoting  qualified women in their ranks. Many tech companies, large and small, cloak themselves […]

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A great advisory board should be made up of crazy creatives, youth and especially women

by Tony Fannin, CEO/Partner, BE Branded  | Most business people know a board of directors is important. What many don’t realize is small business also need a board of advisors, even more so than large corporations. Because of the limited resources and internal expertise, small business would benefit greatly from the added mind power. I’m […]

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Women must be in key leadership roles to win in today’s marketplace

by Tony Fannin, CEO/Partner, BE Branded  | The following entry is a personal viewpoint. The only stats to back me up are my own, unique experiences and outlook (and a smidgen or two of research data). The main point – there needs to be more women in key, leadership roles. I look across the business landscape, […]

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