Archive | January, 2013

Is Samsung more “cool” than Apple?

by Tony Fannin, CEO/Partner, BE Branded  | There is much talk these days about the battle between Apple and Samsung in the high-end smart phone market. Court battles as well as marketplace battles rage on. What used to be unthinkable about 3 or 4 years ago is now being discussed openly in the business and […]

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Closed vs Open – Social media is changing their tune

by Tony Fannin, CEO/Partner, BE Branded  | The common accepted mantra of the social media and digital platforms is “open”. Your ecosystem should be open and free to all. This is an effective strategy when your goal is to get mass numbers of users. It’s not a great way to drive real revenue. More and […]

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Gangnam Style is no accident

by Tony Fannin, CEO/Partner, BE Branded  | PSY is a phenom. His song Gangnam Style is one example of the power social media has in promoting a brand and driving revenue. To many, the mass popularity of the song is contributed to a lucky break or some other one-off reasoning. Many also see him as […]

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