Tag Archives: New media

Even web advertising needs sufficient investment

by Tony Fannin, Partner, BE Branded  | For may small businesses, online advertising is seen as the golden ticket, low investment – high returns. Many online marketing companies such as ReachLocal and Yodle promise or strongly suggest, they can deliver marketing nirvana of new customers and better search engine results, all for under $1,000 per month. Since 2012, […]

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Retailers integrate “showrooming”

by Tony Fannin, CEO/Partner, BE Branded  | “Showrooming” has been a recent challenge for many brick-and-mortar retailers (this is where customers go into a store, play with the buttons, feel the material and have a hands-on experience with the product, then go online to find a better price.) It has fed the myth that people […]

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Digital marketing is dead

by Tony Fannin, CEO, BE Branded  |   Procter & Gamble’s Global Brand executive, Marc Pritchard, recently announced that “digital marketing is dead” at Advertising Week 2013 in New York City. I agree. So, how can digital marketing be dead with smart phones, tablets and laptops being so woven into our daily lives, you ask? […]

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Are in-house marketing departments taking over?

by Tony Fannin, CEO/Partner, BE Branded  | There is a trend emerging among marketers, both large and small, which effects anyone who provides marketing, web and design services (including us). Many companies are building up their in-house design, digital and marketing capabilities. This includes designers, writers, web masters and even media buy. In general, I […]

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Put your money where your brand mouth is

by Tony Fannin, CEO/Partner, BE Branded  | New technology and social media was seen as a Godsend by many marketers, the ability to market for FREE. Just make some noise on Facebook, post a viral video on YouTube, run a contest and let your customers make your advertising for free and use Tweetdeck to leverage […]

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Design is now a must-have in silicon valley

by Tony Fannin, CEO/Partner, BE Branded  | In the heady days of the late 1990’s until 2010, design counted for little in online world. And there was a few good reasons. New tech drew people without having to be aesthetically pleasing. SEO was based on key words and phrases, not design. Google didn’t value design, they […]

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SEO isn’t what it used to be

by Tony Fannin, CEO/Partner, BE Branded  | Before, in the good ol’ days (about 6-7 years ago), SEO was purely a digital strategy. It was all about link-backs, key words, mark up, snippets, etc. The holy grail was to get onto, and stay, on the first page of search engines such as Google and Yahoo. […]

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Closed vs Open – Social media is changing their tune

by Tony Fannin, CEO/Partner, BE Branded  | The common accepted mantra of the social media and digital platforms is “open”. Your ecosystem should be open and free to all. This is an effective strategy when your goal is to get mass numbers of users. It’s not a great way to drive real revenue. More and […]

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Digital marketing is about being slow.

by Tony Fannin, CEO/Partner, BE Branded  | Online advertising and social media has fostered a marketing myth, digital advertising is about speed. Fast results, fast data, fast changes, fast profits. Yes, the digital tools and online world does allow us to market and accomplish a lot of things quickly and is much more efficient in […]

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Social media now must make advertisers their priority, not users

by Tony Fannin, CEO/Partner, BE Branded  | Technology and advertising are both, at odds with each other and dependent on each other. Companies such as Google, Facebook and Twitter each has shunned advertising in their beginnings calling it a form of “hucksterism”. They believed that “advertising” was a dirty word and their work was pure […]

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