Tag Archives: Google

Online brands now have physical stores

by Tony Fannin, CEO/Partner, BE Branded  | More online companies are getting into brick-n-mortar. This is a natural evolution of business. The “old” mantra that physical stores are dead is false. The saying was, everyone was going to shop online and NO ONE will be shopping in stores any more. It’s true, online buying has […]

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Human brain beats algorithms (according to Google)

by Tony Fannin, CEO/Partner, BE Branded  | The ongoing debate about man vs. machine has been going on for many decades, but it has heightened as more technology has become “smarter”. Software is able to “learn” and anticipate our next moves, desires and wants. Some think it’s very creepy, especially online. Many technologists believe in […]

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Google changes the rules

by Tony Fannin, CEO/Partner, BE Branded  | As the saying goes, what’s old is new. Google has announced a big change in their data policy, key components will no longer be free. This will effect many businesses, especially small business. Up until now, many small to medium sized companies didn’t see a big need to […]

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Social media now must make advertisers their priority, not users

by Tony Fannin, CEO/Partner, BE Branded  | Technology and advertising are both, at odds with each other and dependent on each other. Companies such as Google, Facebook and Twitter each has shunned advertising in their beginnings calling it a form of “hucksterism”. They believed that “advertising” was a dirty word and their work was pure […]

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Google, Amazon and other internet giants spend billions in marketing

by Tony Fannin, CEO/Partner, BE Branded  | Ad spending has increased significantly among some of the largest internet players in the last few years. Companies such as Google, Amazon, EBay and Expedia have upped their spend on advertising and promotion. This may be a surprise to some. Why on earth would Google spend over $1 […]

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Google, YouTube going back to core marketing principle: ad engagement

by Tony Fannin, CEO/Partner, BE Branded  | In the recent past, we’ve had many clients discuss their online goals in the context of getting massive views or visitors. They felt, as did most of the business world, that was the main metric that drove success because this is what many of those selling new media […]

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Welcome to Google-rola. A cell phone maker.

by Tony Fannin, President, BE Branded  | Today’s big announcement (August 16, 2011), Google would like to buy Motorola Mobility Holdings. This gets Google squarely in the cell phone industry. The core of the strategy is to own a handset maker to run their Android system. On the surface, I understand why they would want […]

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What Google may look like under Larry Page

by Tony Fannin, President, BE Branded Larry Page is now the CEO of Google, again. He’s back in his familiar spot before “professional management” came in by the way of Eric Schmidt. I’m not saying Google didn’t need it in their early years. In fact, it was under Eric they became the powerhouse they are […]

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Are Google’s algorithms biased?

by Tony Fannin, President, BE Branded To many, web search is pure, unbiased, and has the highest integrity. This is what Google wants you to think as well. The “searcharati” has been buzzing lately about several reports coming from the European Union, the U.S. FTC, and even independent studies. These reports have been focusing on […]

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Is Google, Yahoo, and Amazon going too far with our personal data?

by Tony Fannin, President, BE Branded The core business of Google, Yahoo, and many online advertisers are beginning to be challenged. Congress and the general public are starting to take notice of their every move online is being tracked. When you get online ads that seem to be tailored made for you, it isn’t coincidence. […]

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