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Don’t repurpose TV spots for online video

by Tony Fannin, Partner, BE Branded  | It’s easier and less expensive to take your existing TV spot and show it online as a web video ad. The practicality makes sense and cents. As in life, the easy way out is often the inferior path. Advertisers have many complaints about their video ads such as “they don’t […]

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Put your money where your brand mouth is

by Tony Fannin, CEO/Partner, BE Branded  | New technology and social media was seen as a Godsend by many marketers, the ability to market for FREE. Just make some noise on Facebook, post a viral video on YouTube, run a contest and let your customers make your advertising for free and use Tweetdeck to leverage […]

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Closed vs Open – Social media is changing their tune

by Tony Fannin, CEO/Partner, BE Branded  | The common accepted mantra of the social media and digital platforms is “open”. Your ecosystem should be open and free to all. This is an effective strategy when your goal is to get mass numbers of users. It’s not a great way to drive real revenue. More and […]

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Facebook and brands: The rules and regulations for brands on Facebook

by Tony Fannin, CEO/Partner, BE Branded  | Since many marketers use or associate with Facebook, I thought providing a brief summary of Facebook policies for brands would be useful. This comes courtesy of Winston & Strawn, LLP, a law firm in Chicago. A partner of the firm, Brian Heidelberger, took the time to read the full […]

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Social media now must make advertisers their priority, not users

by Tony Fannin, CEO/Partner, BE Branded  | Technology and advertising are both, at odds with each other and dependent on each other. Companies such as Google, Facebook and Twitter each has shunned advertising in their beginnings calling it a form of “hucksterism”. They believed that “advertising” was a dirty word and their work was pure […]

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The difference between creating a brand and creating a buzz

by Tony Fannin, CEO/Partner, BE Branded  | The terms, “creating a brand” and “creating a buzz” are often used interchangeably, but that’s not correct and could lead to false expectations. Technology (the web) has contributed to this confusion. Occasionally, clients ask us to help them “create a buzz” so they can build their brand while […]

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Study shows Facebook is as effective as TV in engaging your customers

by Tony Fannin, CEO/Partner, BE Branded  | One of the common beliefs is traditional media, like TV, is more wasteful of marketing dollars than online and social media properties. The old joke of “I know half my money is wasted in advertising, but I don’t know which half.” comes from this idea. Yes, it is […]

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Social media – …if it’s free, you’re the product

by Tony Fannin, CEO/Partner, BE Branded  | “If you pay for it, you’re the customer. If it’s free, you’re the product.” This is the core of what social media and some of these other “free” sites are. It’s a very interesting concept to think about. There is an explosion of Facebook wannabe’s. Twitter, Pinterest, Pandora, […]

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Digital companies are reinforcing traditional advertising

by Tony Fannin, CEO/Partner, Be Branded  | Since the advent of new media and social media, many of the digital faithful have sounded the demise of traditional media. I know it’s cool and hip to say, “We no longer use TV, print, or radio for our advertising. Instead we use Facebook, SEO, and apps.” But, […]

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It costs $4 to get each follower on Twitter

by Tony Fannin, CEO/Partner, BE Branded  | In social media, it is hard to tell what is that really worth. For example, do you know how much a facebook “like” is worth or a Linkedin “connection” is valued at? Because the social media world is still very new, everyone is trying to see the real […]

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