Archive | Marketing RSS feed for this section

Marketing to women doesn’t mean you lose men

by Tony Fannin, CEO/Partner, BE Branded  | For many companies, it’s scary to turn down any business. Most try to be everything to everyone because they see a denied market segment as leaving money on the table. As a result, these companies end up being nothing special and are relegated to commodity status, regardless of […]

Continue reading

Retailers integrate “showrooming”

by Tony Fannin, CEO/Partner, BE Branded  | “Showrooming” has been a recent challenge for many brick-and-mortar retailers (this is where customers go into a store, play with the buttons, feel the material and have a hands-on experience with the product, then go online to find a better price.) It has fed the myth that people […]

Continue reading

2014 brand and advertising trends

by Tony Fannin, CEO/Partner, BE Branded  |   It’s a new year and this may be the time when some of the trends started over the last couple of years begin to become “mainstream”. Here are just a few trends to look out for: Increased mobile spending – In recent years, time spent with mobile […]

Continue reading

Digital marketing is dead

by Tony Fannin, CEO, BE Branded  |   Procter & Gamble’s Global Brand executive, Marc Pritchard, recently announced that “digital marketing is dead” at Advertising Week 2013 in New York City. I agree. So, how can digital marketing be dead with smart phones, tablets and laptops being so woven into our daily lives, you ask? […]

Continue reading

Human brain beats algorithms (according to Google)

by Tony Fannin, CEO/Partner, BE Branded  | The ongoing debate about man vs. machine has been going on for many decades, but it has heightened as more technology has become “smarter”. Software is able to “learn” and anticipate our next moves, desires and wants. Some think it’s very creepy, especially online. Many technologists believe in […]

Continue reading

Google changes the rules

by Tony Fannin, CEO/Partner, BE Branded  | As the saying goes, what’s old is new. Google has announced a big change in their data policy, key components will no longer be free. This will effect many businesses, especially small business. Up until now, many small to medium sized companies didn’t see a big need to […]

Continue reading

Are in-house marketing departments taking over?

by Tony Fannin, CEO/Partner, BE Branded  | There is a trend emerging among marketers, both large and small, which effects anyone who provides marketing, web and design services (including us). Many companies are building up their in-house design, digital and marketing capabilities. This includes designers, writers, web masters and even media buy. In general, I […]

Continue reading

Put your money where your brand mouth is

by Tony Fannin, CEO/Partner, BE Branded  | New technology and social media was seen as a Godsend by many marketers, the ability to market for FREE. Just make some noise on Facebook, post a viral video on YouTube, run a contest and let your customers make your advertising for free and use Tweetdeck to leverage […]

Continue reading

Make video the primary tool for your web strategy

by Tony Fannin, CEO/Partner, BE Branded  | In my opinion, video is becoming more dominate when it comes to web sites and even email marketing. People would rather watch than read. Also, video provides marketers more emotional ways to connect. The general guideline is, the more senses you can engage, the more your message will […]

Continue reading

Women must be in key leadership roles to win in today’s marketplace

by Tony Fannin, CEO/Partner, BE Branded  | The following entry is a personal viewpoint. The only stats to back me up are my own, unique experiences and outlook (and a smidgen or two of research data). The main point – there needs to be more women in key, leadership roles. I look across the business landscape, […]

Continue reading