Steve Jobs on Branding

Apple logoby Tony Fannin, CEO/Partner, BE Branded  |

I found this clip of Steve Jobs talking to his employees upon his return to Apple in 1997. He clearly defines his view on what branding is and the importance of this powerful marketing tool. The principles he covers are concepts that I have adhered to throughout my career. If you’ve kept up with this blog, you know I’ve expressed the same ideas and beliefs as this clip of Steve Jobs suggests.

So, watch, enjoy and learn from one of the masters at brand building.


About Be Branded

Tony Fannin is of President of BE Branded, an integrated marketing firm who helps clients BE Somebody to their customers. If you aren't somebody, then you are commodity.

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