Blessid Union of Souls and Hire Calling

by Tony Fannin, president, BE Branded

I know many will be busy with holiday activities and family, so this blog is just to wish everyone a wonderful holiday and safe travels, where ever you may be going. It is in this spirit, I would like to share with you about a foundation we are deeply involved with one of our clients. The band, Blessid Union of Souls, is going back on tour. They’ve done the rock star thing (platinum album, 7 top 40 hits), so this tour is for something more meaningful. They’ve started a foundation called Hire Calling. It is to help people with disabilities to find employment. We are helping with our marketing expertise. At the end of this blog, I’ve attached the brand document we’ve created to give focus and explain core benefits of the foundation.

Hire Calling will work with business around the country in employing people with disabilities. It will be a local execution even though the foundation will be national in scope. The idea is the foundation will pay for their salaries and remove the risk of employment. The business will give them an honest chance to earn a place on their team for long-term employment. It will be a three-year program. Year one: Hire Calling will pay their full salary. Year two: Hire Calling will pay 50% of their salary. Year three: Hire Calling will pay 25% of their salary. We will be asking for donations, individual investors, and sponsorships to help fund the foundation. We are not asking for charity. Our clients want to work and contribute. This gives them back their self-worth and self-respect.

Blessid Union of Souls wanted their tour to be more substance and not just about a rock band. This concept was inspired by a loyal fan of theirs named Ann. She attends every show that she can. She does have a disability and lost her job at Chick-fil-A after working there for 10 years. The band saw the same thing happen to Ann’s other friend who are in the same situation as she. So, this is also personal to Blessid Union of Souls.

We are in the middle of development and will be launching the foundation in February. If you would like more information, please feel free to comment on this blog and I will answer any questions you may have. I’ll announce the launch on this blog.


Brand Doc

About Hire Calling


About Be Branded

Tony Fannin is of President of BE Branded, an integrated marketing firm who helps clients BE Somebody to their customers. If you aren't somebody, then you are commodity.

2 Responses to “Blessid Union of Souls and Hire Calling”

  1. Hello to all. This blog I am liking much. I am Lars in the US for holiday wishing all a Happy New Year to you also.

    • Lars- Welcome to America. I hope you enjoy your stay. Thank you for taking time out of your vacation to read my blog. I hope you will continue to be a regular visitor.

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