by Tony Fannin, CEO/Partner, BE Branded | Most smart marketers realize that women make (or influence) 80% of all purchase decisions across a wide range of categories from sophisticated financial products to electronics to cars. Unfortunately, most brands are still stuck in the past. It’s not they ignore women. In fact, many are pouring millions […]
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Tag Archives: Women
Tech still don’t get women
February 19, 2013 
6 Comments
by Tony Fannin, CEO/Partner, BE Branded | It’s ironic that an industry such as tech can be so far ahead of the norm, yet so far behind in understanding their customers. The tech industry is creating new products, platforms and apps at breakneck speed. Many tout their hard-core specs, speed, cool functionality and everything they […]
Read more Is color the ultimate brand expression?
January 26, 2012 0 Comments
by Tony Fannin, CEO/Partner, BE Branded | Could color be the ultimate brand expression? It makes sense. It’s evokes emotion. It connects with the heart first. It is easily understood in any language. It is quickly identified with just a glance. For example, Tiffany owns a specific shade of robin’s egg blue. All you have […]
Read more The most hi-tech group is moms
January 23, 2012 7 Comments
by Tony Fannin, CEO/Partner, Be Branded | Women shoppers are digitized to the max. They are, not only, the world’s largest market, but they are also the leaders in utilizing technology to accomplish their tasks. When it comes to motherhood, digital tools become even more important. In an article by Matt Carmichael entitled, “Kids take […]
Read more Single moms – the niche that can mean billions to brands
October 27, 2011 0 Comments
by Tony Fannin, President, BE Branded | As I have stated before in previous blogs, women are not a niche, they ARE the market. But, there is an interesting niche that is growing within the women’s market, though. It’s the single mom. Here are some interesting research finds that may surprise you: • 40% of […]
Read more Insights from marketing-to-women guru, Marti Barletta
August 1, 2011 2 Comments
by Tony Fannin, President, BE Branded | I would like to share my thoughts about my discussions with Marti Barletta and TJ Couzens over the weekend in Chicago. For those of you who don’t know about Marti, she is probably one of the most influential thought leaders and trend spotters when it comes to marketing […]
Read more Media and marketing still carry significant weight in influencing women
June 20, 2011 1 Comment
by Tony Fannin, President, BE Branded | A new study out by Marina Maher Communications and Keller Fay Group reports on what and who influences women, THE market for almost everything. Their study suggests that women “influence-hers” give more weight to media and media brands over “average” women. This is kind of surprising since the […]
Read more To connect with moms, your brand needs to go mobile
May 11, 2011 1 Comment
by Tony Fannin, President, BE Branded A recent study by BabyCenter and Morgan Stanley data, strongly suggests that moms depend on their smart phones and iPads to stay connected. It’s both physical and psychological. As I’ve been “preaching” before, women are the market. They dominate over 86% of all consumer purchases and over 60% of […]
Read more What Investment Clubs Can Teach You About Marketing to Women
March 23, 2011 0 Comments
By Holly Buchanan I’ll never forget the first time I attended an investment club. A friend of mine invited me to attend a meeting to see if I wanted to join. Two guys got up and explained the investment strategy – dividends. They bought a bunch of stock in one energy company that paid the highest dividends […]
Read more Women, Branding and The Super Bowl
February 17, 2011 4 Comments
By Holly Buchanan Can you measure ROI on an ad? How many people will remember the ad? How many will remember which product was advertised? How many will remember the ad, what product was advertised, and have a strong enough reaction to actually purchase or at least consider purchasing the product? These are questions we […]
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