by Tony Fannin, president, BE Branded New year. New age. In this plugged in, always on world, I’ve notice a common attitude that’s becoming a trend. And not a good one, at that. Many are under the false belief that all you have to do is get on Twitter, Facebook, and blog your heart out, […]
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Tag Archives: strategy
Why digital-only companies aren’t ready to lead
November 4, 2009 
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by Tony Fannin, president, BE Branded When you talk with the new digital-only companies, they will tell you that typical ad agencies just don’t get it. For the most part, they are right. Typical ad agencies and PR firms don’t truly understand the online world and thus, have a difficult time of incorporating it effectively […]
Read moreComponents of a marketing strategy
August 7, 2009 0 Comments
by Tony Fannin, president, BE Branded Large corporations and Fortune 500 companies have seasoned pros developing their marketing strategies. They have deep resources and brain trusts. One of their key weapons is their advertising or marketing agency. These companies compete and play to win by bringing together the best minds they feel that give them […]
Read moreMarketing strategies in the new economy
June 8, 2009 0 Comments
by Tony Fannin, president, BE Branded Marketing and advertising strategies have changed over the decades. There are always the fads from “inventing” a new formula for cleaner shirts to utilizing the greatest technology ever created (at least for this hour). I’ve seen the changes throughout my marketing career and others have written about it as […]
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