Tag Archives: Philanthropy

Cause marketing

by Tony Fannin, president, BE Branded Retailers have taken a beating over the last 12-18  months and this holiday season didn’t look much better. Many people just don’t have the money to spend. To compound the problem, those who do, feel guilty and don’t want to be seen as over indulging on conspicuous consumption, so […]

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Business and philanthropy

by Tony Fannin, president, BE Branded This entry is a little different than my normal thoughts about branding, marketing, and advertising. I felt the need to address the idea of big business and philanthropy. The idea came about through a conversation with a few business colleagues. One owned a business and the conversation came up […]

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