by Tony Fannin, CEO/Partner, BE Branded | Before, in the good ol’ days (about 6-7 years ago), SEO was purely a digital strategy. It was all about link-backs, key words, mark up, snippets, etc. The holy grail was to get onto, and stay, on the first page of search engines such as Google and Yahoo. […]
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Tag Archives: New media
Closed vs Open – Social media is changing their tune
January 14, 2013 
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by Tony Fannin, CEO/Partner, BE Branded | The common accepted mantra of the social media and digital platforms is “open”. Your ecosystem should be open and free to all. This is an effective strategy when your goal is to get mass numbers of users. It’s not a great way to drive real revenue. More and […]
Read more Digital marketing is about being slow.
November 14, 2012 0 Comments
by Tony Fannin, CEO/Partner, BE Branded | Online advertising and social media has fostered a marketing myth, digital advertising is about speed. Fast results, fast data, fast changes, fast profits. Yes, the digital tools and online world does allow us to market and accomplish a lot of things quickly and is much more efficient in […]
Read more Social media now must make advertisers their priority, not users
July 9, 2012 0 Comments
by Tony Fannin, CEO/Partner, BE Branded | Technology and advertising are both, at odds with each other and dependent on each other. Companies such as Google, Facebook and Twitter each has shunned advertising in their beginnings calling it a form of “hucksterism”. They believed that “advertising” was a dirty word and their work was pure […]
Read more Google, Amazon and other internet giants spend billions in marketing
June 26, 2012 0 Comments
by Tony Fannin, CEO/Partner, BE Branded | Ad spending has increased significantly among some of the largest internet players in the last few years. Companies such as Google, Amazon, EBay and Expedia have upped their spend on advertising and promotion. This may be a surprise to some. Why on earth would Google spend over $1 […]
Read more The difference between creating a brand and creating a buzz
June 18, 2012 0 Comments
by Tony Fannin, CEO/Partner, BE Branded | The terms, “creating a brand” and “creating a buzz” are often used interchangeably, but that’s not correct and could lead to false expectations. Technology (the web) has contributed to this confusion. Occasionally, clients ask us to help them “create a buzz” so they can build their brand while […]
Read more Google, YouTube going back to core marketing principle: ad engagement
May 14, 2012 0 Comments
by Tony Fannin, CEO/Partner, BE Branded | In the recent past, we’ve had many clients discuss their online goals in the context of getting massive views or visitors. They felt, as did most of the business world, that was the main metric that drove success because this is what many of those selling new media […]
Read more Clutter is killing digital media
May 1, 2012 0 Comments
by Tony Fannin, CEO/Partner, BE Branded | Over the past several years, web sites have gotten a lot like junk mail. There is too much distraction, it’s crammed with too much information and no one knows what you what them to do since there is no sensible priority of information. Even sites like the Huffington […]
Read more Study shows Facebook is as effective as TV in engaging your customers
April 24, 2012 3 Comments
by Tony Fannin, CEO/Partner, BE Branded | One of the common beliefs is traditional media, like TV, is more wasteful of marketing dollars than online and social media properties. The old joke of “I know half my money is wasted in advertising, but I don’t know which half.” comes from this idea. Yes, it is […]
Read more Online marketing showing signs of “maturity”
April 9, 2012 0 Comments
by Tony Fannin, CEO/Partner, BE Branded | New media may be showing signs of maturity (in the business sense). It’s not that it’s losing money, but it the 400-600% increase of revenues are harder to come by. Many have built their model on selling advertising. The trap that the online world presents is there is […]
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