by Tony Fannin, president, BE Branded I know many will be busy with holiday activities and family, so this blog is just to wish everyone a wonderful holiday and safe travels, where ever you may be going. It is in this spirit, I would like to share with you about a foundation we are deeply […]
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Tag Archives: mission
Be Great
September 17, 2009 
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by Tony Fannin, president, BE Branded This entry leans more toward business philosophy than branding or marketing, but it is related. In my experiences with Fortune 500 companies and small businesses, there’s one quality that I notice that seems to be missing in a number of them. That’s quality of being great. Ultimately, people want […]
Read moreDoes corporate brand and culture affect the bottom line?
August 26, 2009 1 Comment
by Tony Fannin, president, BE Branded I was in a discussion with a client a few days ago. The topic that came up was does brand and corporate culture really affect bottom line revenue? Some of the executive committee believed it does. The other half thought the ideas were too “soft” to make any real […]
Read moreMission, core values, and brand
July 28, 2009 1 Comment
by Tony Fannin, president, BE Branded Almost everyone knows companies need a mission and core values. Most everyone agrees that these items are important to setting the course for the future. But, unfortunately, there are many who really don’t understand how to develop mission and core values or even how these things interact with brand […]
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