by Tony Fannin, CEO/Partner, BE Branded | Technology and advertising are both, at odds with each other and dependent on each other. Companies such as Google, Facebook and Twitter each has shunned advertising in their beginnings calling it a form of “hucksterism”. They believed that “advertising” was a dirty word and their work was pure […]
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Tag Archives: Google
Google, Amazon and other internet giants spend billions in marketing
June 26, 2012 
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by Tony Fannin, CEO/Partner, BE Branded | Ad spending has increased significantly among some of the largest internet players in the last few years. Companies such as Google, Amazon, EBay and Expedia have upped their spend on advertising and promotion. This may be a surprise to some. Why on earth would Google spend over $1 […]
Read more Google, YouTube going back to core marketing principle: ad engagement
May 14, 2012 0 Comments
by Tony Fannin, CEO/Partner, BE Branded | In the recent past, we’ve had many clients discuss their online goals in the context of getting massive views or visitors. They felt, as did most of the business world, that was the main metric that drove success because this is what many of those selling new media […]
Read more Welcome to Google-rola. A cell phone maker.
August 16, 2011 0 Comments
by Tony Fannin, President, BE Branded | Today’s big announcement (August 16, 2011), Google would like to buy Motorola Mobility Holdings. This gets Google squarely in the cell phone industry. The core of the strategy is to own a handset maker to run their Android system. On the surface, I understand why they would want […]
Read more What Google may look like under Larry Page
April 7, 2011 1 Comment
by Tony Fannin, President, BE Branded Larry Page is now the CEO of Google, again. He’s back in his familiar spot before “professional management” came in by the way of Eric Schmidt. I’m not saying Google didn’t need it in their early years. In fact, it was under Eric they became the powerhouse they are […]
Read more Are Google’s algorithms biased?
February 4, 2011 0 Comments
by Tony Fannin, President, BE Branded To many, web search is pure, unbiased, and has the highest integrity. This is what Google wants you to think as well. The “searcharati” has been buzzing lately about several reports coming from the European Union, the U.S. FTC, and even independent studies. These reports have been focusing on […]
Read more Is Google, Yahoo, and Amazon going too far with our personal data?
December 6, 2010 0 Comments
by Tony Fannin, President, BE Branded The core business of Google, Yahoo, and many online advertisers are beginning to be challenged. Congress and the general public are starting to take notice of their every move online is being tracked. When you get online ads that seem to be tailored made for you, it isn’t coincidence. […]
Read moreGoogle is now a traditional brick-and-mortar company who is into TV.
October 6, 2010 0 Comments
by Tony Fannin, President, BE Branded Google has now joined traditional media in a big way. Google TV. They are bringing their search expertise into the homes of millions of people in the U.S. Google even has a brink-and-mortar presence, Best Buys, who will be carrying the set-top box. Sony and Blu-ray will be on […]
Read moreGoogle believes in TV advertising
July 28, 2010 2 Comments
by Tony Fannin, President, BE Branded Google has announced they are running TV spots on the upcoming season opener of Mad Men. Most likely, by the time you read this, it will have already come to past. To many “new media” evangelists out there, I’m sure this seems like heresy. Why is Google, again, spending […]
Read moreDon’t let Google make you stupid
July 22, 2010 0 Comments
by Tony Fannin, President, BE Branded WARNING: This is a social commentary. It only reflects my personal point of view. Google’s ultimate objective is to offer you one entry when you are searching for something. They believe in the one, perfect answer. They want to understand you so well, that they know what you want […]
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