by Tony Fannin, CEO/Partner, BE Branded | In business, the common reaction to any of your detractors is to combat them or disengage with them. Many see them as the “enemy”. When trying to build credibility within your brand, you must resist these urges and embrace them. The same people who are critical of you […]
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Tag Archives: corporate insights
A formula to creating a great brand
March 7, 2012 
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by Tony Fannin, CEO/Partner, BE Branded | Here is a formula to consider when thinking about gaining loyal customers: Communication + Relationship = Brand. Here’s how I define each part. Communication: Nothing can happen, whether personal or business, without effective communication. This goes way beyond “corporate communications” and PR. This is about deep sharing of […]
Read more Do customers really care how long you’ve been in business?
September 14, 2011 0 Comments
by Tony Fannin, President, BE Branded | Here’s an interesting question: Do consumers really care about how old your company is or if it’s your 50th anniversary? Many businesses, especially small business, tend to lead with this fact when pitching to prospects or communicating to new customers proudly saying, “We’ve been around for X number […]
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